My brother owns a search engine optimization company. Mainly his company handles seo for mairjuana dispensaries. It is odd since the rest of my family isn’t very computer oriented and our state doesn’t offer legal recreational weed. My brother knows so much about the cannabis industry and how to help a cannabis dispensary rank well on google. He knows the difference between SEM and SEO and why PPC for marijuana dispensaries work. For me I have a new appreciation for web designs. I look at websites now with a more critical eye. My brother has a whole web building department that works to keep a customer on the page and reading the content. I have noticed lots of stores don’t really put that much effort into their sites. I have found typos, spacing issues and broken links on websites before. Sometimes the color and font of the web build is really unappealing. The worst is when the website isn’t laid out correctly. I remember looking for a HVAC business in my town and having a difficult time. The company I wanted to hire either didn’t have their phone number on the site or it was hidden deep in the content. Some SEO company didn’t do a very good job with that one. Every now and then I take a peek at the cannabis clients my brother handles. Those websites are sleek, modern and easy to operate. The cannabis clients all must be thrilled with their finished product. The images are large, clear and inviting. The text is bold and fun. The actual design of the site is very edgy too.